Why Gen Z And Millennials' Love For Audiobooks Is Crucial

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Hey there!

If you're a basketball fan, you may have wondered who Rakuten, the Golden State Warriors' uniform sponsor is.

(If you're not a basketball fan, you might just have wondered how to pronounce Rakuten.)

Among other things, Rakuten owns Overdrive, the audiobook lending platform, which they bought in 2015 for just over $400,000,000. If you've never used it, it's amazing.

There's a Forbes article that talks about a study Rakuten commissioned on how popular audiobooks are with various age groups, and found two very interesting reasons why people under 35 are flocking to audiobooks instead of print or e-books.

And you and I both know (and profit from) a third reason.

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