7 Persuasion Tactics to Be Aware of

Are you wondering how to get people to say yes? Perhaps, your parents right? If so, here are 7 strategies supported by research to help you get into the mind of your test subjects. Good luck! Use the power for good please!

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Script:

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Credits:
Script Writer: Elliot Figueira
VO: Lily Hu
Animator: Kyle G //
YouTube Manager: Cindy Cheong

Sources Used:

Know Your Audience
(different types of people respond to different methods of persuasion)

This study states that extraverted people respond differently to different kinds of persuasion techniques



Do Favors For People
(reciprocity bias - people want to do favors for people who have helped them in the past)



Tell Them Everyone Else Is Doing It
(social proof - people are more likely to agree to something if they think other people are already doing it



Make Them Feel Like What You're Offering Is A Rare Opportunity
(scarcity principle - things in short supply are inherently more desirable)

Give It Time
(people are more easily persuaded by a non-credible source later in time than they are immediately afterwards. This is known as the sleeper effect:

Make It Emotional
studies have shown that arguments are more persuasive when they're framed with emotional undertones. specifically, they're more effective when they match the target's current emotional state, and provide emotional expected outcomes



Always Keep A Sense Of Humor
This study found that adding a sense of humor (including self-effacing humor) helps persuade people.

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