Marketing Myopia - The Marketing Failure of Batman V Superman Explained

Marketing Myopia is when firms focus on their own needs or try to develop a perfect product from their own perspective instead of looking at what customers wants and needs are. Here we talk about some of the simple ways marketing myopia comes about.
Filmed at the Serengeti National Park in Tanzania
Copyright Mark Wolters 2019

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Dear Marketing Student, Entrepreneur, or Interested Person, I am Dr. Mark Wolters an Associate Teaching Professor in Business Administration and I have been teaching marketing and business courses around the world since 2002. I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World.

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