I'm going to convince you that personal branding is just a buzzword for something else. Something we have been doing for CENTURIES. I'm going to show you that personal branding isn't hard to do and in fact, if you view personal branding through this lens, you'll be able to create content that is more true to you. First, we will have a look at a couple of case studies, see how they have created an "accidental" personal brand and how EASY it is to pick out their story.
Then we will look at someone who has clearly thought about their personal brand and compare the three personal brands and their online presence.
We'll finish off by sharing the three keys you need to create an effective (and authentic) personal brand.
This video was shot and recorded on the traditional, ancestral, and unceded lands of the Wurundjeri people of the Kulin Nation. The Wurundjeri are the ‘Witchetty Grub People’ and their Ancestors have lived on the land of and around Melbourne, Australia for millennia.
#personalbranding #onlinepresence #storytelling
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