Jollibee: How it became one of the world's biggest Asian fast food companies

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Founded in 1975 as an ice cream shop, Jollibee is a company its customers hold very close to their hearts, tied up with memories of home and childhood.
The Philippine fast food company now has 1,150 outlets in its home country, as well as 234 outlets in 15 international markets.
The key product in their international expansion is fried chicken, which Jollibee has christened “Chicken Joy”.
Other iconic menu items include the Yumburger and the uniquely sweet Jolly Spaghetti, which were introduced in the early 1980s.

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