Co-Curricular College Program Utilizes Einstein Analytics for Admissions

Session from Dreamforce 2018 ft. speaker from:

Alex Hunter - Taylor University
Jason Argo - Taylor University
Nolan Willoughby - Taylor University
Will Schaufelberger - Taylor University


Four students from Taylor University (Indiana) showcase how they have used Salesforce and Einstein Analytics to assist their admissions department in managing the funnel of students and in making educated, strategic decisions. These students take part in the Data Analytics Team, a co-curricular program at Taylor that utilizes school curriculum while also providing valuable hands-on experience. The presentation will consist of displaying the course structure while communicating how this co-curricular opportunity has led to increased enrollment through better communication strategies, more targeted marketing, and higher efficiency. The incoming freshman class of 2018 will be the largest in Taylor's history. This enrollment increase is a testament to the importance of data analytics and a program such as the one offered at this university.

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