Design After Hours #2 - Finding Impact Through a Measurable Hypothesis

Design After Hours is back! This time, with a more in-depth coverage on end-to-end product design process. When we're developing a new product, measurable validations are essential to help decide which features or flow would work. Thus, the importance to identify, determine and validate the value proposition based on the initial hypothesis is imminent. Hypothesis is an early step in the process of doing a project that must be well thought-out before we can apply the value proposition to the overall product design process.

Watch now to see the learn more!

Speakers:
1. Rizki Mardita (Product Design Senior Lead at Tokopedia)
2. Alzea Arafat (Lead UI/UX at Mamikos)
3. Benny Alexandra (Senior UX Designer at Tokopedia)

For more info about our events, stay tuned by following us at @tokopediadesign & @insidetokopedia

#FINDYOURPURPOSE

Hypothesis