How do you pronounce bulleit?

How do you pronounce bulleit?
It is pronounced just like "bullet". To confirm, I found this story on a bourbon forum: Just FYI, I posed this very question to Tom Bulliet (sic) at the SF Whiskey Expo ~6 years ago. His answer: "Just like ammunition."

Reference:
How is Bulleit bourbon pronounced? - Quora
Jul 2, 2019

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