Hugh Davidson talks about Purpose and it's importance to writing a plan, whilst aligning to the values that are held. He shares examples from IKEA and Pret a Manger, who exemplify Purpose. He talks about the link between earning profits, and providing benefits to customers. Profit he thinks, should not be extracted, but are an exchange for providing significant benefits to consumers.
Why Purpose is vital for any plan
Hugh Davidson talks about Purpose and it's importance to writing a plan, whilst aligning to the values that are held. He shares examples from IKEA and Pret a Manger, who exemplify Purpose. He talks about the link between earning profits, and providing benefits to customers. Profit he thinks, should not be extracted, but are an exchange for providing significant benefits to consumers.
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