#AreYouListening? | Customer Centricity At The Core Of Customer Experience | Official | LitmusWorld

As long as brands keep fitting into the customers' shoes from behind the 17th-floor glass doors, there's going to be a perpetual gap between what the customers actually want and what you think your customers expect.

This video is focused on driving the key thought of giving today's consumers, the voice and the power it deserves. Listening to them is the first step as most brands are not even easily accessible to the end consumer. This is the starting point of working on the vision to deliver superior customer experience. The second stage is the action on their expectations followed by a continuous business process improvement journey.

The real question we ask brands today is that are they doing enough to even hear out the customer. How the experience was after an interaction? How likely are they to recommend their brand? Do they know what is going right or wrong at the last-mile interaction?

Your consumers have opinions, queries and voices. The real question is #AreYouListening ?

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