Data is the new oil, but are we using it in the most effective way? Are we in danger of over-looking its full potential as we rely more and more on it to drive marketing investment decisions without challenge? If the sky’s the limit, then what should we be doing as an industry to drive more effective use of data in media decisions? Join us, and a panel of experts, to discuss.
Are we exploiting the power of data effectively?
Data is the new oil, but are we using it in the most effective way? Are we in danger of over-looking its full potential as we rely more and more on it to drive marketing investment decisions without challenge? If the sky’s the limit, then what should we be doing as an industry to drive more effective use of data in media decisions? Join us, and a panel of experts, to discuss.
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