Brown Advisory Global Leaders: superior customer outcomes and behavioural finance

Deputy manager Bertie Thomson on Elite Rated Brown Advisory Global Leaders fund talks us through the funds four stage check-list process and we explore their focus on businesses which deliver 'superior customer outcomes' such as Visa and Mastercard. Ryan Lightfoot-Brown and Bertie also discuss how behaviour finance is used within the process and how the managers' analyse their own choices using third party consultants.

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