Making a fraudulent investment look like it’s got the backing of a big-name celebrity, such as the star from BBC's Dragon's Den, is becoming increasingly common. So what is it that makes these adverts so persuasive?
Dr. Linda Kaye explains why we can fall prey to such tricks.
Subscribe to make sure you never miss out on our reviews and advice:
Looking for the latest product reviews and advice? You're in the right place. Which? has been championing the cause for consumers since 1957, asking probing questions of businesses and manufacturers, and pursuing the answers that put you in the driving seat.
Reviews You Can Trust
Which? has more than 1.3m members and supporters, making us the largest independent consumer body in the UK. Our commitment to providing unbiased advice to consumers is at the heart of everything we do. So from choosing a TV, mobile phone, new car, or holiday, to managing your personal financial needs, we’re always on your side.
Completely Independent
The unique thing about Which? is that we are completely independent. This means we work entirely on behalf of you – so you can rest assured that you're getting the very best advice available. Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
For more expert advice visit:
Follow us on Twitter:
Join the discussion on Facebook:
0 Comments