Different prospects respond to different types of outreach in different ways. Do you know if your prospect prefers outreach via email or phone call? There’s no need to assume; in this session, Trish Bertuzzi, founder of Bridge Group Consulting, shares research she’s conducted to identify 4 buyer personas, the type of prospecting outreach they prefer, and how to test, tweak and perfect your outreach channel strategy.
Key Takeaways
- The 4 different personas you’re likely selling to, and how each persona prefers to be contacted
- How to incorporate that research into your current outreach strategy
- Strategies to build on this research and learn exactly which channels your buyer persona prefers
- How to reframe the way you think about building sales cadences and how you leverage each channel
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