Pricing your product and service is a never-ending battle today with so much low-price competition hitting you from all sides. Building a pricing strategy based on your company’s value it the key. This week's guest, John Ray of Ray Business Advisors provides insight on how to know if your price is to low, the myths about pricing and more! Listen now… In This Episode, You’ll Learn:
• How you know your prices are too low
• The debunked myths about pricing
• The sort of signals your pricing sends to the prospect and customers
• Pricing strategies that make sense
• The homework you need to do to create profit
• Why it’s so hard to be the cheapest!
• The Problem Validation Model
• The pricing homework you need to do immediately
• And much more in this episode…
Links & Resources
• To contact John Ray click now. (
• To find out more about Ray Business Advisors click here. (
• Go to Ray’s podcast at North Fulton Business RadioX (
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