Data Source: #Brands #Company #Magazine
Last Updated Date: Dec.18,2019
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In 2019, Indonesia's most valuable brand in terms of brand value was Bank Central Asia (BCA), with a brand value of 13.05 billion U.S. dollars. In terms of growth, however, retail e-commerce site tokopedia was the fastest-rising brand, with a 487 percent growth in 2019. This was followed by travel e-commerce site Traveloka at 111 percent, and ride-hailing start-up Go-Jek, which had 88 percent growth. All three of the fastest-growing brands were Indonesian start-ups which had attained unicorn status.
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