Laging Handa PH was launched by the Presidential Communications Operations Office (PCOO) in 2016 to serve as the Government’s Crisis Communications Center that provides accurate, swift, and vital information on disaster risk reduction and mitigation. The campaign employs new and traditional media in promoting disaster preparedness. In this regard, Laging Handa has mobilized various PCOO line agencies in disseminating weather updates, public advisories, disaster survival tips, and risk reduction measures, thereby increasing the Filipino public’s confidence in acting during a disaster.
On November 1, 2019, the Bureau of Communications Services (BCS) installed the Laging Handa Undas 2019 booth at the Manila North Cemetery to help raise awareness on risk reduction measures towards increased disaster preparedness and resilience. BCS also developed and distributed IEC materials to help Filipinos prepare for any disaster.
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First published on the Bureau of Communications Services (BCS) Facebook Page (www.facebook.com/bcs.gov) on December 17, 2019.
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