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Epic Flash set new boundaries by being the first driver developed with the aid of Artificial Intelligence and Machine Learning, which led to it being the #1 selling driver model in 2019. To push performance even further, we adopted a maverick’s rebellious and disruptive attitude. That’s how our world class R&D team created the new MAVRIK line, with the finest combination of distance, forgiveness, consistency and feel we’ve ever built in a driver.
With MAVRIK we invested in a new and more powerful supercomputer, which significantly advanced our understanding of A.I. and Machine Learning. And we discovered how to apply A.I. to make smarter and wider-ranging performance improvements in the face and throughout the clubhead.
The incredible innovations in this driver are led by a new Flash Face SS20 architecture, with a thinner face and more expansive area that delivers ultra-fast ball speeds. The supercomputer operated for weeks, through thousands of virtual prototypes, until it arrived with a completely new face architecture, created to specifically work with the head of each MAVRIK driver.
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