'AUDIENCES'
A defined list of Users that allows you to target them based on their previous behavior. You can create AUDIENCE LISTS from people who... 1)Have visited your website (remarketing); 2)Have used your mobile app; 3)Have given you their email address; 4)Have watched one of your YouTube videos. These are just a few of many examples. You can also combine different lists together when you use them in your ad campaigns.
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