“You need to give back,” says Sotheby’s International Realty agent Patrick O’Connor, whose practice is based out of Naples, Florida. “You are there selling the community that you hopefully love and enjoy living in, and the best way you can give back to it is by being involved in it.” When you share a luxury home with potential buyers, you’re not just selling them on the beauty of the property. You’re also selling them on the community. As a real estate agent, you’re an ambassador for the place you call home, and you have a responsibility to not only promote it, but to be engaged with it.
As O’Connor says, you have to “learn, earn, and return.” Get involved and become an integral part of your community. “I’ve actually gotten business from it,” he says. “That wasn’t the intent, but when you give out, you also get back.”
For more leading real estate advice, see the Leading in Luxury channel on Inman.
Presented by Sotheby's International Realty
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