Intro:
Twitch and YouTube, although having a lot of creator overlap, also have very different dynamics, which is why there are people who use both platforms. In a way, it seems that there is a mutual understanding, Twitch understand that they probably can’t compete with YouTube’s upload features, and YouTube, although attempting to have their own stream assets, know that Twitch’s specialised setup are a bit of a step up from their own. Twitch and YouTube, however, due to the overlap, will have similar audiences, and that means that you can typically expect that you can find some underlying commonalities in the popular content creators, one of those markets being: attractive females.
Now, being an attractive female does not predispose you to success, but in the glorious society that we live in, many younger individuals feel excitement from viewing people who may be attractive, probably the YouTube embodiment of this character is SSSniperwolf, you know, that person who won a gaming award, even though she switched to reaction commentary ages ago. She flossed, and although I can’t say for sure, my judgement deemed it lacking the sufficient irony to be classed as remotely humorous, she’s also doing it with very little gusto, I want more effort next time. Now, I don’t doubt that Sniperwolf has a great business mind, but as a creator, her work sometimes leaves a lot to be desired…
This is what I’d class as the sort of “attractive female content”, and I’m not stating that being attractive is a prerequisite for success exclusive for females, there’s a reason I haven’t started doing facecam content yet, and it’s clear that it’s good clickbait that might grab external audiences, but in the core fanbase, yeah…
So yes, SSSniperwolf may be the best example of the exploitation of that sort of appeal, however, very few people necessarily see her reflective of YouTube’s cultural landscape, in spite of the significant views she pulls and the number of times she ends up on YouTube’s trending. If I was to say “women of YouTube”, people would probably come up with a variety of answers, Lele Pons, Jenna Marbles, Lilly Singh etc. If you asked any standard creator about the “women of Twitch”, well you’d probably hear an answer that encapsulates one of the more notorious genres.
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