A company’s guide to Design Thinking and Human-centred Design

What is ‘design thinking’ and what is ‘human-centred design’, and how can it be used to help UK businesses?

If you search for ‘design thinking’ or ‘human-centred design’, you will find it is imagined and explained in several different ways, dressed up in many different models. This animation distills the core ingredients that we believe popular design thinking models all share. The important take-away is design thinking models should not be seen as step-by-step process that results in innovation, it is an approach and mindset that is comfortable with uncertainty, it should not a beautifying process concerned with aesthetics, and it can be used at any stage in the typical development process.

Find out more or contact KTN's design team here:

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