In the nineties, Boston Market was the saving grace of family dinner. The chain saw extensive growth thanks to its fast and easy concept, as its customers could quickly purchase pre-made sides and dinners. The concept grew Boston Market to more than 1,100 stores across the U.S. at its peak. But with other retailers catching on and easily duplicating ready-to-eat rotisserie, rapid growth and competitor's low prices ultimately led to the company filing for bankruptcy in 1998.
Boston Market has changed hands twice in hopes of making a comeback, once by McDonald's in 2000 and then by Sun Capital Partners in 2007. But even under new ownership, there's still been a steady decline of sales. Currently, there are fewer than 500 locations left, and in 2019, the chain announced the closing of 45 more stores. With many grocery stores and one-stop shop retailers now offering ready-to-eat rotisserie, Boston Market needs to find a competitive edge to convince customers to make an additional stop in their already hectic schedules.
Watch the video to learn about more fast food chains that are seriously struggling to keep customers!
#BostonMarket #Quiznos #SteakNShake
Boston Market | 0:12
Quiznos | 1:04
Krystal | 2:06
Steak 'n Shake | 3:15
Cicis | 4:38
0 Comments