How to Set Yourself Apart From Other Builders and Grow a Building Business

In this video, our Franchisees located in Franklin, New Zealand describe how a Smith & Sons Design Center has been critical to their business growth.
A Design Center allows clients to come in and meet with the Franchisees, and really sets the Smith & Sons Franchisees apart from their competition, who are generally a man-in-a-van scenario as Lane was before he started with Smith & Sons. Melissa comments that the Design Center paid for itself in the relatively short time of three years. We generally find that a Design Center is not only a great tool for branding and advertising, plus walk in leads, and of course that extra element of trust that a bricks-and-mortar storefront can bring.
The Smith & Sons Brand, plus the systems that they provide really set them apart from their competition in terms of trust compared to that of your general run of the mill builder, which they noticed when uncertainty hit the market, they were able to still generate work because the trust the brand gave them.
The systems Smith & Sons provided also helped Lane & Melissa refine their current operations, plus they made sure that there were systems for each area of their business, including bringing on new staff as the business grew.
All this combined together helped the business grow to where it was today.

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