If a person is good at AdWords is it safe to assume, he|she will be good at Facebook advertising?

This is second of a two part video where I discuss with Katie Beckham how she goes about setting up and managing campaigns on Facebook Google AdWords.

We cover the difference approaches needed to get results on each.

Specific questions answered include:

Since AdWords targets actively searched keywords, while Facebook is for demographics, then the nature of what you're saying has to be very different?

What would be an example of how you would approach an ad on Facebook compared to AdWords?

If a person is good at AdWords is it safe to assume, he/she will be good at Facebook advertising?

What's the cost per acquisition within the Facebook environment?

How does Facebook provide ad performance scoring for data analysis?

What is AdWords quality score?

See both videos here:

advertising?